The historic Italian company Polti, a leader in the production of steam technology for the home, returns to IFA 2024, the world’s largest consumer electronics trade show. From September 6th to 10th, Polti will showcase its extensive range of steam products to an international audience at IFA in Berlin, Hall 9, Booth 215.
In the spotlight will be the new products from the Polti Vaporetto range, a new line of Polti Vaporella Garment Steamers, and the entire range of Polti Coffea espresso machines, including SOLO Caffè Monorigine, the Group's new brand.
Polti is present in over 50 countries worldwide, with subsidiaries in Germany, Spain, Portugal, France, and the United Kingdom. The company has ambitious plans to further expand its presence in the German market, supported by significant investments in collaboration with the Duttenhofer Group through the DGH brand for Germany and Austria, and DIFOX for the Netherlands.
"We are excited to usher in a new era for Polti in Germany and to strengthen our international presence by participating in IFA 2024. This event represents a significant opportunity for Polti to showcase our expansion into new segments, launch new products, and enter new markets. This year is particularly important as Germany is, and will continue to be, a strategic market where we intend to grow. We are proud to have established this strong partnership with the Duttenhofer Group, with whom we are already working closely to achieve the ambitious goals we have set for ourselves," says Francesca Polti, President and CEO of Polti SpA.
Marcel Tully, CEO of the Duttenhofer Group, states: "At DGH and DIFOX, we place great importance on exceptional customer service and the highest quality. For this reason, Polti, with its innovative and high-quality products, is the perfect addition to our portfolio. We are confident that partnering with a brand known for its reliability and long corporate history will provide great added value to our customers. We look forward to achieving the goals we have set together with Polti."
With 230 employees, Polti is a global player in the small appliance market and a leading provider of steam ironing and cleaning devices for both private and professional use. Since 1978, Polti has revolutionised daily habits with innovative products and over 200 patents, bringing an eco-friendly and healthy cleaning solution into homes through the power of steam. The company's goal has always been to find sustainable solutions that simplify daily tasks and improve the lives of families. Iconic product lines such as Polti Vaporella (steam irons) and Polti Vaporetto (steam cleaners) have defined the company’s history.
In 2023, Polti decided to enter the “Kitchen” market segment by launching its range of espresso machines, Polti Coffea, and ventured into the “Food & Beverage” sector with SOLO Caffè Monorigine, demonstrating the company’s ongoing evolution.
In 2024, Polti made a prominent return to the world of cycling by sponsoring the Team Polti Kometa. This sponsorship has provided significant visibility and increased brand recognition across all European countries.
"Steam Makes You Feel Good"
Polti’s message, "Steam Makes You Feel Good," is an invitation to discover a harmonious and healthy lifestyle, taking care of your loved ones and your home. Steam not only makes ironing easier but also allows for deep cleaning of all surfaces without the use of detergents that could harm the environment due to chemical ingredients and packaging waste. Steam has three "physical" properties that enable thorough and hygienic cleaning: the combination of water, temperature, and pressure ensures the effective removal of grease and dirt while neutralizing odours throughout the home. Additionally, hot steam kills up to 99.99%* of all bacteria and viruses and binds allergens.
*Tests conducted by independent laboratories on the most common microorganisms confirm that Polti steam cleaners kill and eliminate up to 99.99% of viruses, germs, and bacteria.